Web Design
Updated and redesigned their Shopify website, ensuring the integration of brand aesthetics, usability, and high-quality content.
SEO
Improved SEO score from 76 to 82 within 3 months by fixing bugs, enhancing content, and optimizing usability.
Using ScreamingFrog, I identified and resolved website issues, such as…
To improve SEO, I analyzed keywords using WordStream and updated web and page titles to incorporate strong, relevant keywords. I ensured each title adhered to the optimal character count for better visibility on search engines (Web Titles: 50–60 characters, Page Titles: 30–60 characters).
I added descriptive alt text to all images on the website, improving accessibility and enabling better indexing by search engines.
I identified pages with missing or multiple H1 tags and resolved these issues. For pages missing H1 tags, I conducted keyword research to create strong, relevant headings. For pages with multiple H1 tags, I streamlined the structure to ensure only one H1 tag per page, aligned with best SEO practices.
I identified pages with multiple body tag issues and resolved them to ensure clean and proper HTML structure, which enhances search engine crawling.
To reinforce the brand’s identity and improve usability, I designed and implemented a favicon featuring the brand’s iconic character. This small yet impactful addition enhances brand recognition across browser tabs and bookmarks.
I elevated the content quality by conducting keyword research and crafting engaging, user-focused content. This not only improved the website’s SEO performance but also increased user engagement and dwell time, contributing to a better overall user experience.
Before
After
Optimized Pinterest strategy using keyword searches and engagement analysis from past content, achieving a 226% increase in impressions, and a 224% boost in engagement within 3 months, compared to the previous 90 days before I started.